ALLURE BEST OF BEAUTY AWARD WINNER
SHOP NOWLuxuriously Simple Skincare
Award-winning daily rituals for radiant skin, inspired by the magic of full flower hemp
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For a limited time, sample the award-winning two-step Full Flower Ritual for free. Just pay shipping ($4.95).
Elevate Your Ritual
Why Full Flower?
The all-in-one-complexion perfector. Clinical studies prove what ancient wisdom has long recognized: full-flower hemp is one of nature’s most potent antioxidants and anti-inflammatories. We harness its therapeutic benefits to boost skin health and restore natural radiance.
Our Plant Magic Story
Inspired by our favorite flower and the way it makes us feel, we’re bringing curiosity and joy back to beauty. Each ritual is a portal to your sixth sense — a daily invitation to reconnect to your unique self.
Apply, Inhale, Elevate
Formulated by a master perfumer in the south of France, our multi-sensorial aromatherapy blends elevate full flower’s aromatic wisdom to the highest levels of luxury. Uplift the spirits and restore the body.
The Muri Muse
Stories for and about individuals of complexity, charisma and discernment.
MURI MUSE: JODI PATTERSON
The author, social activist and mother reclaiming freedom and time all to herself.
READ: EVERYTHING YOU NEED TO KNOW ABOUT HEMP
Why we're obsessed with nature's all-in-one complexion perfecter that transforms all skin types.
MURI MUSE: TANAÏS
The award-winning author and perfumer talks world-building through literature and scent — and why she'll always adore flower's funky aroma.