MURI LELU | Privacy Policy – Muri Lelu

Privacy Policy

Effective Date:

This Privacy Policy was last updated on June 15, 2020.

This privacy policy ("Privacy Policy") describes how Capeet LLC dba Muri Lelu (collectively, “Muri Lelu” or “we” or “us” or “our”) collects, stores, uses, and shares your personal information when you visit our website (the “Site”) or purchase our products (“Products”) (collectively, the “Services”). This Privacy Policy applies to any Service offered or provided by Muri Lelu, regardless of how you access or use it. We are committed to protecting the privacy of your personal information. Any use of our Site or Services acknowledges the terms and intent of our Privacy Policy, in its entirety, including our use of cookies. If you do not agree to this Privacy Policy, you are not authorized to register an account on our Site or use our Services. Please Note: This Private Policy does not address the privacy or information collection, use, disclosure and/or retention practices of any third-party entities. Moreover, the privacy and information practices of such third-party entities do not apply to Muri Lelu. Please review any applicable third-party entity’s privacy policy for more information regarding such third-party entity’s own privacy or information practices. Muri Lelu has no liability with respect to the use or misuse of personal information by such third-party entities or any failure to comply with such third-party entities’ privacy policies.

If you choose to use Muri Lelu’s Site or Services, your use and any dispute over privacy is subject to this Privacy Policy and our Terms and Conditions, including limitations on damages, resolution of disputes and application of the law of the state of New York.

We may update this Privacy Policy from time to time – you can find our latest policy on our website at or by asking us for a copy. Your continued use of the Services and the Site after we make changes is deemed to be acceptance of those changes, so please check the Privacy Policy periodically for updates.

Privacy of Children

Our Services are not intended for children. Children under the age of 18 are not allowed to use our Services. If you are under the age of 18, you can use these Services only in conjunction with permission from your parents or legal guardian. If we learn or have reason to suspect that a user is under age 18, we will promptly delete any personal information in that user’s account.

What is Personal information

For the purposes of this Privacy Policy, personal information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could be linked, directly, or indirectly, with a particular individual or household. Personal information includes Device Information and Order Information as described herein. Personal information does not include publicly available information. We collect your personal information when you visit our Site, use our Services, or register for an account.

Personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies: 
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit 
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. 
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site. 

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”. 

How do we use your personal information?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: 
- Communicate with you; 
- Screen our orders for potential risk or fraud; and 
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the personal information that we collect to help us screen for potential risk and fraud particular to your IP address; to detect security incidents, protect against malicious, deceptive, or illegal activity; to improve and optimize our Site, Services, functionality, and overall user experience; to generate analytics about how customers browse in order to better cater to and market to our customers, as well as learn about purchasing habits; to follow up with you after correspondence (live chat, email, or phone inquiries); to process your payment and deliver our Products and Services to you; to troubleshoot technical difficulties and errors; as permitted or required by applicable law or regulatory requirements; and for any additional purposes for which we have obtained your consent to the use and disclosure of your personal information. 

Sharing your personal Information

Except as disclosed in this Privacy Policy, we do not disclose your personal information to any companies not part of Muri Lelu or its parent, subsidiaries or related entities. In no event will we ever sell or rent your personal information. We may share your information as follows:

We share your personal information with third parties to help us use your personal information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your personal information here: We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here: 

We may share personal information if you opt-in to receiving our marketing materials.  For example, you may let us share personal information with our partners and others for their own marketing uses.  Those uses will be subject to their privacy policies.

We may share your information with vendors, service providers, contractors and agents in connection with the performance of services on our behalf. These service providers are prohibited from using your information except as needed to perform our work or as required by law.

We may share personal information when we do a business deal, or negotiate a business deal, involving the sale or transfer of all or a part of our business or assets.  These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding.

We may share information with other companies and brands owned or controlled by Muri Lelu, including our subsidiaries.

We may also share aggregated and/or anonymized data with others for their own uses

We may share information to protect the rights and property of Muri Lelu, our agents, customers, and others. This includes enforcing our agreements, policies, and Terms and Conditions.

We may share information in an emergency. This includes protecting the safety of our employees and agents, our customers, or any person.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at 

You can opt out of targeted advertising by using the links below: 
- Facebook: 
- Google: 
- Bing: 

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: 

Do not track

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser. 

Your rights

You may opt out of any non-essential communications.

You may request that we delete and stop using your personal information after canceling your account. We may maintain your personal information for the reasons described under Data Retention below.

You may request that we update or correct any personal information that is inaccurate, outdated or incomplete.

You may request a copy of your personal information we have on file. 

You may request information related to the disclosure of personal information to third parties for direct marketing purposes. 

Muri Lelu will not discriminate against any user for exercising their privacy rights. 

You may exercise any of your rights by sending an email to For your protection, we may verify your identity before responding to your request.

Your European privacy rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. You also have the right to data portability and the right to restrict or object to our processing of personal data we have collected about you through the Services. In addition, you have the right to ask us not to process your personal data (or provide it to third parties to process) for marketing purposes or purposes materially different than for which it was originally collected or subsequently authorized by you. If you would like to exercise any of these rights, please contact us through the contact information below and specify which right(s) you intend to exercise. We may require additional information from you to allow us to confirm your identity. Please note that we store information as necessary to fulfill the purposes for which it was collected, and may continue to retain and use the information even after a data subject request for purposes of our legitimate interests, including, as necessary, to comply with our legal obligations, resolve disputes, prevent fraud, and enforce our agreements. 

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States. If you have any issues with our compliance, you have the right to lodge a complaint with a European supervisory authority.

Your California privacy rights

If you are a California resident, you have the following rights with respect to your personal data: 1) to update or amend personal data that we have collected about you if it is inaccurate or incomplete; (2) to request a copy of the personal information that we hold about you; (3) to request the categories of sources from which your personal information is collected; (4) to request the categories of third parties with whom we share personal information; (5) the commercial purpose for collecting your personal information; (6) to request the categories of personal information sold and the categories of third parties to whom the personal information was sold; (7) to request that we erase or restrict personal data; (8) to object to the processing of your personal data with respect to direct marketing purposes; and (9) the right not to receive discriminatory treatment for the exercise of your privacy rights. You have the right to request this information up to two times in a 12-month period. You have the right to designate an Authorized Agent to make a request on your behalf.

Data retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. We retain your personal information as long as you use our Services or so long as we have an ongoing legitimate business need to do so. These reasons may include fraud monitoring, detection and prevention, and compliance with applicable legal, tax, accounting, financial reporting, or contractual requirements. Where we must retain your personal information, we will do so in accordance with any applicable records-retention obligations. Where there are technical limitations that prevent deletion or anonymization, we will safeguard and limit the use of your information as required by applicable law.


We reserve the right to change or update this Privacy Policy from time to time. When changes are made, we will post a notice on the Site explaining that changes have been made to our Privacy Policy. All Privacy Policy changes will take effect immediately upon being posted to the Site. Your continued use of the Site is your acknowledgement of our changes to this Privacy Policy, and any user of our Site or Services is done under the Privacy Policy in effect at that time.


We recognize the need to develop electronic and information technology services that are accessible and usable by all people, including those with disabilities and special needs. We provide customer support to accommodate the needs of users with disabilities and address issues related to the accessibility of Muri Lelu’s Site and Services. Our services include:

Customer Technical Support to answer general and/or technical questions
141 Nevins Street, #151
Brooklyn, NY 11217

Contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at


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