One little plant, a whole lotta drama… 

Hemp may get a bad rap as one of the most misunderstood plants in recent history, yet underneath the stigmas, taboos, and (not so wise) words of caution are some extremely badass benefits that hold the key to our healthiest selves — and skin. 

This small-but-mighty plant is Muri Lelu’s favorite flower for a reason: It’s a super-ingredient that works harder than nearly any other to keep skin healthy, hydrated and naturally radiant at any age. 

Canna-curious about how hemp works its magic? Debunk what you’ve heard and keep reading for a no-nonsense guide to understanding full flower hemp and the major wonders it works for all skin types — plus, how you can sample its potent benefits for free, on us! 

OUR OBSESSION: HERE’S WHY WE LOVE FULL FLOWER HEMP 

Dating as far back as Ancient Egypt, full flower hemp has been prized for its beautifying benefits. In fact, the OG Beauty Queen, Cleopatra, was said to have applied hemp oil to her skin to keep her looking refreshed and youthful. 

And now, modern day science is unlocking the plant’s millennia-old wisdom.

The long and short of what makes it so beneficial for skin? Simple: Full flower hemp is one of nature’s most potent anti-inflammatories and anti-oxidants. 

This science-backed truth is why full flower hemp delivers results for all skin types, including stressed, damaged, sensitive and aging. Numerous studies have confirmed that hemp has a unique ability to repair and regulate, putting its anti-inflammatory and antioxidant benefits to work on skin from the inside out.

Unmatched when it comes to strengthening the barrier and keeping skin calm and naturally vibrant, full flower hemp is a must-add to every skin routine — and it’s front-and-center in all of our skincare rituals, including our two-step signature Full Flower Ritual. 

Now that we’ve clued you in on our crush, continue deep diving with us as we look at some of the science behind how this plant optimizes our skin health.

START WITH THE PLANT: WHAT IS HEMP, AND HOW DOES IT WORKS
Before we break down full flower hemp’s extraordinary relationship with our skin, we may benefit from taking a step back to start at the very beginning… 

What exactly is full flower hemp? 

Full flower hemp refers to extract from the hemp plant that preserves its broadest range of therapeutic compounds. Derived from the flowers, buds, stalks, seeds and stems of the plant, this extract contains a wide variety of naturally occurring chemical compounds (along with flavor and fragrance compounds as well).

What do these compounds do and why do our bodies (and skin) care? 

Hemp sets the standard high: It contains over 100 varieties of chemical compounds, which are grouped together in a plant system called the phytocannabinoid system. Working in tandem, these compounds help the plant regulate its own daily functioning and protect itself against environmental aggressors. 

Over time, our bodies have evolved in lock-step with the plant to include a biological network of our own, known as the endocannabinoid system, that controls much of our bodies' functioning. 

Just like a key fits into a lock, hemp plant compounds activate our endocannabinoid system. When these compounds come into contact with our body, they trigger a host of overall wellness and skin health benefits from increased relaxation, to reduced inflammation (including a reduction in the chronic inflammation that accelerates the visible signs of aging), boosted moisture retention and pain.

The most effective “key” is high quality, full flower hemp. It harnesses the widest range of therapeutic plant compounds, helping them join forces in a phenomenon known as the “entourage effect” that multiplies the healing benefits. 

NEXT UP, THE MAGIC: 5 WAYS HEMP ENHANCES SKIN AND RESTORES RADIANCE

By now, you’ve learned a lot more about hemp and how it enhances our functioning. But when it comes to skincare, sometimes you have to see it to believe it — and full flower hemp delivers big with radiant results. 

Read on for the top 5 benefits you’ll definitely notice once you start incorporating full flower hemp into your skincare routine. 

1. A resilient and strengthened skin barrier. Skin barriers are all the buzz in beauty lately — and for good reason. Our skin barrier keeps us safe from bacteria and toxins, and preserves the moisture skin needs to stay healthy. 

But when our barrier is compromised by inflammation or everyday environmental factors, it shows up on our skin in the form of increased dryness, redness, irritation and overall sensitivities. A weakened barrier can also open the floodgates for blemishes and acne, especially for those who experience hormonal flare ups to begin with. 

Full flower hemp to the rescue: As the receptors in our skin come in contact with full flower hemp extracts, they re-regulate barrier function to keep inflammation at bay. The result is a stronger and healthier barrier that’s restored to healthy functioning.

2. A reduction in the visible signs of aging. In case you missed it: What we refer to as the aging process is, in large part, a byproduct of free radical damage and its effect on the body. 

Free radicals can be produced internally, but they're more often introduced by common outside sources such as pollution, dust, cigarette smoke and more. As skin is continually exposed to free radicals over time, it starts to break down and deteriorate with damage that looks like wrinkles, sagging, dryness, dullness and age spots.

Antioxidants are a powerful natural solution to the havoc that free radicals wreak on our skin. They counteract damage by protecting and preserving our healthy DNA, boosting overall vitality. 

Shown to contain more antioxidant properties than either Vitamin C or E, full flower hemp is one of nature's most potent antioxidants that can help diminish the visible signs of aging.