The first thing that strikes you about Muri Lelu’s Indica face oil is the bottle: topped with a sleek black dropper cap and inscribed with the brand’s name in white modernist typeface, it stands apart from the hippie-dippie clichés that tend to crowd the shelves of hemp and cannabis beauty products. The second is undoubtedly its intoxicating scent. “I didn’t want it to smell like lavender or rose water, I wanted it to smell like a fresh flower,” says the co-founder of the recently launched brand, who goes by the pseudonym Muri Lelu. “And by flower, I mean bud. Weed.”