June 25, 2020

Chic, floral, clean. These principles are universal truths in the luxury cannabis industry, a market that the new skincare brand Muri Lelu stepped into once it launched this June. And the brand-new line's inaugural product certainly fits the bill: Muri Lelu's Mauvaise Herbe Indica Oil mixes together 100 milligrams of full-spectrum CBD with active botanicals, essential oils, and a French name, bottling it up for $170 per ounce. (And leaving out sulfates, phthalates, and silicones from the formula.) Nevertheless, Muri Lelu has already stood out in the space, even though it's not yet a month old — the cannabis brand has made a point to align itself with the restorative justice movement.