New Our Story – Muri Lelu

Muri Lelu is by and for women of charisma, complexity and discernment. Cultivating a higher standard for clean skincare, we elevate your beauty routine into a sophisticated ritual made by flower.

Made by Flower

A diverse collective who actively pursue a life of curiosity, the women of Muri Lelu are first-generation Americans with roots in France, Egypt, and Belize. The founders of Muri Lelu are life-long friends and family committed to celebrating the "hidden self" that lives in all women. 

Plant Magic

Whole flower cannabis sativa is our skincare secret — an underutilized anti-inflammatory, antioxidant, anti-aging powerhouse. Our plant-based products are cleanly crafted with full-spectrum cannabis extract, powerful active botanicals and terpene-rich essential oils sourced from around the globe. Our nontoxic skincare is free of sulfates, parabens, phthalates, silicones, synthetic fragrances, colorants, and animal-derived ingredients.

A Higher Standard

We're on a mission to make premium cannabis central to the beauty conversation and our modern lifestyle. That means looking at and listening to the full reality of cannabis politics. The lingering consequences for those charged under law is an area of our attention — we donate a portion of sales to legal organizations fighting unjust drug convictions. 

"Muri Lelu" is our founder’s alter ego and a nod to her French roots — mischievous, layered and dedicated to a life fully lived.

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