In the lead-up to Muri Lelu's 2nd year anniversary — and in celebration of our limited-edition High Teas & Infusions Collection launch — we took advantage of the gorgeous start-of-summer weather here in New York to curate a few beautiful moments in collaboration with some of the friends we've made since our launch.
As a brand that debuted during the early days of COVID-19 pandemic, much of our community has been home-grown online and across digital channels. To say we were inspired to finally meet friends old and new that have supported us along this journey in person is an understatement! Join us as we recap all the joy sparked in June.
As a brand that debuted during the early days of COVID-19 pandemic, much of our community has been home-grown online and across digital channels. To say we were inspired to finally meet friends old and new that have supported us along this journey in person is an understatement! Join us as we recap all the joy sparked in June.
1. WE HOSTED OUR FIRST-EVER BRAND LAUNCH EVENT IN NEW YORK
Tea and conversation flowed effortlessly on a perfect afternoon in June at the official High Teas & Infusions Collection launch event, hosted in collaboration with The Black Beauty Club. The group of beauty lovers, industry insiders and tastemakers reflected on how important it is to invest in ourselves, and how rituals of self-care can empower us to engage in meaningful community care.
Hosted at The Little Shop (a secret speakeasy in the back of a bodega), we created a floral wonderland for the afternoon with cakes by Pelah Kitchen piled high and beautiful bouquets by Kindred Twines.
Muri Lelu's Founder in conversation
Cakes by Pelah Kitchen
Our Chai Tea Blend on tap
Our Founder & The Black Beauty Club
2. WE POPPED UP WITH SOME OF OUR FAVORITE STOCKISTS
Garden High Tea & Infusions Party at Scout
We hosted an afternoon of tea service at the boutique Luminous in Ho-Ho-Kus, NJ that evolved into an open and emotional conversation around shattering the lingering stigma around flower and other plant medicines. Luminous founder Erika Menanteaux is always down to get educated and push the boundaries on conversations of self care, and this event did not disappoint!
Our Founder & Erika Meanteaux of Luminous
Later in the month, we co-hosted a tea and rose garden party with our friends Madame Gabriela at the stunning Scout by Jenn boutique in Pound Ridge, New York. Founded by celebrity makeup artist Jenn Streicher, it's a haven for beauty lovers to play, experiment and discover new clean brands. We sipped on our High Tea & Infusions blends and mingled with some of our long-time customers.
Mingling with some of our long-time customers at Scout!
Celebrity makeup artist Jenn Streicher with tea and treats
3. SEEN & SPOTTED AT NY TIMES BEST-SELLING AUTHOR & CHEF ANDY BARAGHANI'S BOOK CELEBRATION
Muri Lelu was on display in a big way at the best-selling author and chef Andy Baraghani's book celebration in New York! We teamed up with our friend DeVonn Francis of culinary collective Yardy to support the moment — a banger of an event that was covered in Vogue.
Muri Lelu Seen and Spotted
Andy Baraghani's best-selling The Cook You Want to Be
DeVonn Francis & Andy Baraghani
Cakes by Yardy